Steadfast Group and Penrite Racing drive forward with three-year partnership extension

Australasia’s largest general insurance broker network, has extended its long-standing relationship with Penrite Racing for a further three years, with the agreement now running through to the end of 2029.

The renewal builds on a relationship spanning more than a decade and reflects the strong alignment between the two organisations through a shared focus on performance, innovation and excellence.

Under the agreement, the Steadfast brand will continue to feature on Penrite Racing’s Ford Mustang Supercars and team assets, while brokers and their clients will benefit from exclusive motorsport experiences, hospitality opportunities and engagement events throughout the Supercars season. Penrite Racing drivers and team members will also continue to participate in Steadfast conferences and events across Australia and New Zealand.

Robert Kelly AM, Founder, Managing Director and CEO of Steadfast Group, said the relationship continues to deliver significant value for brokers and their clients.

“We are delighted to extend our relationship with Penrite Racing for a further three years,” Mr Kelly said.

“This is far more than a sponsorship. It creates meaningful opportunities to strengthen relationships, recognise success and bring our network together through unique experiences. Penrite Racing’s focus on performance, teamwork and continuous improvement closely reflects our own approach at Steadfast, and we’re excited about what we can achieve together in the years ahead.”

Stephen Grove, Executive Chairman, Grove Racing, welcomed the extension.

“We’re incredibly proud to be extending our relationship with Steadfast and look forward to the next three seasons together,” Mr Grove said.

“Steadfast has been a valued supporter of the team for many years and we’ve built something special together. From participating in events such as the annual Steadfast Convention to hosting brokers and their clients at Supercars race weekends, we’ve created many memorable experiences and look forward to continuing that success both on and off the track.”

The renewed agreement extends the successful relationship through to 2029, creating new opportunities for broker engagement, client experiences and brand visibility.